Independent
Too many magazines that you find at the grocery store are owned by massive outdoor media monopolies more concerned with selling NFTs than sharing good adventure stories. Trails Mag is completely independent, written for—and by—those of us actually sleeping in the dirt.
Coffee Table Quality
Trails Mag isn't mass-produced. It's printed on high-quality paper, it's thick with content, and it puts an emphasis on high-quality design and beautiful large-format photography. This isn't a magazine you throw out when the next one arrives.
Real Adventure Stories
This is what we've all been missing from legacy publications. True, exciting, inspiring stories from adventurers in destinations you're going to want to add to your bucket list, mixed in with gear reviews, destination highlights, and explainers you can actually use.
Fewer Ads
Legacy magazines stayed afloat (or didn't) by keeping issues ridiculously cheap and jamming ads into every nook and cranny. No more of that. We're strictly limiting ads and carefully choosing advertisers that we believe in and can impact your adventures. Outdoor print magazines are thriving in the current digital age with this model.
Print First
We want to bring you the things you didn't realize you needed to know. The beauty—and fun—of print is the ability to browse and discover, something a web search will always have a hard time replicating. That's why Trails will only be available in print. No paywalls, no logins, just your mailbox.